This was her “AH HA” moment that eventually led her to creating BITE. As someone who often traveled for work, she started observing over the waste that was being produced from each and every travel-sized product she was using and re-buying over and over again. Have you ever noticed how many mini shampoos and toothpaste bottles you go through while traveling? How many plastic baggies or soap bottles you use at home? Well, Lindsay McCormick noticed, and let’s just say, she didn’t like the road that was being paved. BITE stands for Because it’s the Earth, and you’ll understand what that means after reading this. No, it’s not a food brand (although it would be such a fitting name for that). We hope you take this inspiration into a project of your very own.īuilding a Mission Driven Company from the Ground Up Follow along to discover who Lindsay McCormick is and learn how this epic company made it big with one viral video.
#BITE TOOTHPASTE BITS SHARK TANK TV#
Like many people who currently reside in Los Angeles, she was eager to make it in “showbizz” and was thriving in the entertainment industry, until one viral video led to a sudden spike in sales which had her ditch the cameras and TV sets to start following her now career of creating plastic-less toothpaste, aka BITE. As a longtime vegan, she’s someone who’s had sustainability running through her blood, and this is where the next chapter of her story began. This just begins to tell you what type of person Lindsay really is. She grew up coaching surfing not for the money, but for the love of the sport and the feeling of being in the water more than on land. It all began as younger McCormick developed a major love for surfing and snowboarding and as time went on, prioritized making switches that took care of the planet when she could.
BITE is zero-waste company that creates toothpaste and other clean self-care products, without any of the junky plastic packaging. Get comfortable with feeling uncomfortable and know we're all figuring it out as we go along.Lindsay McCormick is an environmentalist, avid reader, and someone who turned her passions into a wildly successful business, BITE (Because it’s The Earth). What I've learned about business so far is to be successful, you need to look for the opportunities that others don't see and that usually means you're one of the only ones on that path.
It never goes away, so you might as well embrace it from the start. My advice for fellow entrepreneurs is to get used to the feeling of being on unsteady ground. It's been a wild ride, but every challenge has helped us grow and improve. It really helped us bond as a team and to focus outside of ourselves when the world felt upended. We channeled our formulation background into tracking down the supplies and began manufacturing in-house, strictly to donate. We also started new projects to keep our spirits up with the team, including making hand sanitizer to donate to organizations here in Los Angeles on Skidrow. And because so many people were buying online and thinking about their health and the planet, we were exposed to new customers and were able to grow. We're also made in the US, right up the street from "HQ" (our living room) so our supply chain wasn't impacted. McCormick in the early days of developing Bite toothpaste. I was so nervous, you can see my hands shaking during our pitch, but the Sharks were extremely kind and receptive to our business and growth which was amazing. The morning of our shoot, we had an issue pop up with our manufacturer and were literally on the phone up until it was time for us to walk on the stage - running a business never stops! We had spent a ton of time preparing beforehand but even still, I was floored by how well it went. Being on Shark Tank in February 2020 was a wild experience. I spend 30 minutes to an hour each day connecting with our community, often on social media through comments or DMs, and sometimes on the phone. We're bootstrapped, so instead of raising money through traditional investors, our business is powered by our customers and their support. We launched new products like a bamboo toothbrush and mouthwash tablets, and quickly grew to an 8-figure business.
#BITE TOOTHPASTE BITS SHARK TANK FULL#
That all changed overnight in 2018 when a video about our product went viral on Facebook, and our sales skyrocketed.īoth my boyfriend and I left our jobs to work on Bite full time. Account icon An icon in the shape of a person's head and shoulders.
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